A breakdown on Magic Links, what they are, what they are used for, and why they are beneficial to early stage product development and PWAs
A magic link is a type of login that does not require a password. Instead of login credentials, the user is provided a URL with an embedded token through email or SMS. When a user clicks the link, they are sent to the application as if they used a “magic” password, but without an actual password!
Magic links work in the same manner as password resets, except the user doesn’t have to remember or enter a password to gain access to their account. Magic links simplify the login procedure and give a welcoming user experience while requiring no additional hardware.
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