Explained: Magic Links

WHAT IS A MAGIC LINK?

A magic link is a type of login that does not require a password. Instead of login credentials, the user is provided a URL with an embedded token through email or SMS. When a user clicks the link, they are sent to the application as if they used a “magic” password, but without an actual password!

HOW DOES IT WORK?

1. The user enters their email at your sign-in screen.
2. If it’s a registered email, the user will receive an email or SMS with a magic link.
3. The user opens the email (or SMS) and clicks the magic link to complete the sign-in process.
   

Magic links work in the same manner as password resets, except the user doesn’t have to remember or enter a password to gain access to their account. Magic links simplify the login procedure and give a welcoming user experience while requiring no additional hardware.

WHAT ARE THE BENEFITS?

• EASY AUTHENTICATION DEPLOYMENT AND USE
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• SEAMLESS ONBOARDING
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• REDUCED LOGIN TROUBLESHOOTING
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• INCREASED APP ADOPTION
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• FEWER CART ABANDONMENTS
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• MORE CONVERSIONS
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• DECREASED ATTACK SURFACE
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• NO HARDWARE DEPENDENCY
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• INTUITIVE USER EXPERIENCE
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• HIGH USABILITY ON A RANGE OF DEVICES

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